Biedronka owner to open new chain - sources

Retailer Jeronimo Martins Polska, which manages discount store network Biedronka and drugstore chain Hebe, will soon launch a new grocery network concept, sources familiar with the matter told ISBnews. “Jeronimo Martinsis aware that the growth earlier generated by Biedronka will be difficult to achieve in coming periods. The shopping habits of Poles are changing. That is why the company is looking for a new stimulus and that is what the new delicatessen concept is meant to be,” one of the sources said. The new chain is to be positioned in the same market segment as Freshmarket, ISBnews also found. The stores will have a broader wine and meat offer than Biedronka, sources said. Jeronimo Martins had earlier signaled it was considering entry into a new retail segment.