Biedronka will receive cash injection
12:22
Jeronimo Martins is set to invest more than €300 million in Biedronka discount markets in 2015, the company informed.
"In 2015, the group plans to increase its investment spending to €500-550 million, of which 60 percent is earmarked for Biedronka," Jeronimo Martins announced.
The company claims that its priority is to implement a program to increase sales and to enhance the competitive advantage of Biedronka.
In 2014, the Biedronka LFL (Like-For-Like) sales value dropped by 0.8 percent and while the LFL sales volume increased by 1 percent. Overall, sales grew by 9.5 percent year-on-year to €8.43 billion.