22:26 26 February 2024
Bielenda takes over Miya Cosmetics
Bielenda Natural Cosmetics, backed by investor Innova Capital, will acquire a full stake in Kanani Europe, the producer of Polish cosmetics under the Miya Cosmetics brand. The transaction, which includes TDJ - the current owner, joining Bielenda's shareholder base, will be finalized pending approval from the Office of Competition and Consumer Protection. Miya Cosmetics, established in 2016, offers a range of body, face, hair care, and color cosmetics. The expansion of Bielenda's portfolio with Miya Cosmetics' products aims to strengthen its position in Poland across multiple categories and enhance competitiveness, leveraging potential cross-selling opportunities and synergies. Marek Bielenda, CEO of Bielenda Natural Cosmetics, emphasized the goal of reinforcing their market position domestically and globally through innovation and diverse product offerings.
TDJ expressed excitement for further collaboration with Bielenda and Innova Capital, citing Miya's doubled product portfolio and revenue growth over two years.
Source: PAP Business
