Bigger billboard turnover boost for Stroer Polska

Stroer Polska, one of the leading companies on the domestic outdoor advertising market, has published results for the first six months of the year with revenues of zł. 45 million and a near 20% increase in turnover compared to the same period last year. "The growth is due to the introduction of a new hoarding campaign. At the beginning of the year we launched a two-week system replacing the previous monthly campaigns. This led to an increase in supply of billboards and cut display costs for customers," said company president Janusz Malinowski. The price of a two-week campaign is cheaper by around 30% than a monthly campaign. According to company forecasts Stroer Polska will post profits of zł.3 million on revenues of zł.100 million this year. In 2005 the company plans to invest around zł.10 million on further development of its services. (Puls Biznesu, p. 8) A.K.