Bikle hopes to become a household name across Europe

The company plans to start exporting its products this year. It is mainly interested in exports to European countries. It wants to export sweets of longer durability, like biscuits and chocolates. According to Mirosław Boruc, the President of the Polish Brands Institute, A. Bikle has a chance of succeeding thanks to its European sounding name, long tradition and quality. However, the company will also need a good promotional campaign. A. Bikle manufactures expensive products for which there is bigger demand abroad than in Poland. The company planned for many years to export to Europe, and now it is possible thanks to it's newly opened plant that fulfill all EU norms. The enterprise invested zł. 9 million in opening its new factory. The company plans to sell its products through supermarkets across Europe, but for the time being does not plan to open its own shops. (Rzeczpospolita, February 10-11, p.B3) M.M.