Black Friday expected to be a major retail success in Poland this year

Marketing research conducted on Polish consumers has indicated that sales from this weekend’s retail blitz could amount to as much as PLN 468 million, which would be an increase from the estimated PLN 349 million spent in 2015. The polling firm RetailMeNot, along with the Centre for Retail Research, conducted surveys on the anticipated spending habits of 1,000 Polish shoppers during the upcoming promotional days. Increases were anticipated on both days that shoulder the weekend, Black Friday and its relatively new retail cousin, Cyber Monday. Black Friday, a day that offers numerous rebates and discounts from retailers, traditionally marks the beginning of the Holiday shopping season in the United States. Cyber Monday is a relatively new promotional day, even in the West. However, it appears that both days have already caught on with Polish consumers. Among the 10 countries in the survey, only the Netherlands was expected to increase their expenditures, y/y. It was expected that the increase in revenues for Polish retailers on Black Friday alone would be nearly 28 percent in 2016.