Blue Media dials up innovative success

Blue Media - a Sopot based IT company - was established in 1999 and its first activities included projects such as multimedia presentations and web pages. As it grew, it started working for banks, creating and implementing websites for them, and offering web services for their customers. Today, it offers more complex products such as payment services through the internet, processing and handling of mass payments, specialised systems for servicing customers via mobile phones and corporate products, such as sales and internal process support applications.

Blue Media has been rapidly developing in recent years. In 2005 its revenue skyrocketed by 316 percent, jumping from zł.8.3 million to zł.34.5 million. Blue Media's most renowned product is the Prepaid Topup System, which allows for recharging pre-paid accounts via the internet.

The system was added to the websites of such banks as BZ WBK, mBank, Inteligo, BPH and Pekao, as well as a number of newspapers' websites and internet portals, and allows the client to recharge his mobile phone without having to buy a  recharge card or printout at a kiosk. All one has to do when at the website is type in the number of the phone that needs recharging and one's e-mail address, where the notification about the transaction will be sent. The payments can be made by credit card, through internet banks or money transfers. As the company cooperates with all three mobile operators in Poland, the customer can select from all five pre-paid offers available on the market (Tak Tak, Heyah, Simplus, Sami Swoi and Orange) and the topup amounts they offer, ranging from zł.10 to as much as zł.500.