Blue Media: more Poles pay for online shopping with BLIK

Almost half (46%) of Poles pay for goods and services purchased online with BLIK, according to the Blue Media survey. Starting from 2019, the percentage of people who use this payment option has been systematically growing.

As many as 35% of respondents chose BLIK as a preferred payment method compared to  27% in 2021. At the same time, the popularity of payment cards and bank transfers has declined.

The choice of the preferred form of payment is determined primarily by convenience (67%), speed of payment (61%), and ease (57%). The security of transactions (45%) is slightly less important for Poles - which may result from the generally high level of consumer confidence in electronic payments.