BMW Dealer Moves Into Former FSO Site as Market Transformation Accelerates

The ongoing transformation of the automotive market is reshaping how brands approach location strategy, real estate, and customer engagement — and Warsaw is set to become a key case study.

Zdunek Premium, an authorized BMW dealer in Poland, has announced a new showroom and service center at the former FSO factory site on Jagiellońska Street. The development, located on land owned by Okam, represents an example of successful collaboration between a real estate developer and a premium automotive…