Bols begins to recapture the vodka market and looks to foreign sales

Spirits producer Bols is interested in investing in Polish vodka brands and want to participate in the privatization of the spirit sector. Buying Polmos Białystok, for example, would bring famous brands such as Absolwent and Żubrówka into Bols' ownership. Three years ago, Bols' share of the vodka's market was 12-13%, but it eventually bottomed out at 6%. Now, Maciej Dąbrowiecki from AC Nielsen, predicts that Bols has 9% of the market thanks to to its restructuring and investment program. The entire national vodka market is worth about zł.7 billion. Bols sees huge potential for Polish vodkas in foreign markets, and a a result, rather than fight the restrictive Polish law concerning alcohol advertising, it will begin to bank on winning a bigger share of lucrative foreign markets. (Puls Biznesu, p. 8) D.W.