Boom time for Internet advertising

This will also concern Poland where the market of Internet advertisements should amount to zl.215 million, which marks a growth of 45% in comparison with the previous year. This will be particularly beneficial for domestic Internet portals, which recorded H1 revenues of zl.100 million from advertisements. During this period the advertising revenues of Onet.pl amounted to zl.47.1 million, while those of Interia almost zl.19 million. At the same time they constitute over 60% of total revenues of the two companies. Thanks to strong growth forecasts, the market of Internet advertisements is becoming increasingly credible for stock investors, which is beginning to reflect the value of stock-listed Internet portals. (Puls Biznesu, pp. 1, 15) M.M.