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BPH, Pekao continue their present strategies despite looming merger

This does not mean that the two banks will stop fighting for the banking market. BPH's deputy president, Wojciech Sobieraj, assured that the company will continue to implement its current development strategy, which consists of strengthening the bank's position on the retail market, especially among more affluent clients and small companies. "We slightly modified our media campaign and made some corrections in the geographical arrangement of our new branches, concentrating mainly on large cities in western Poland, but we do not intend to change the assumptions of our strategy. We will not resign from fighting for the market," emphasized Sobieraj. By the end of 2006 BPH plans to increase the number of its affluent clients by 250,000, and the value of the mortgage credits to reach a level of zl.4.5 billion. (Puls Biznesu, p. 5) A.F.

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