Braster sells 2,000 units of breast diagnostic equipment in December

Braster, a Polish company that makes devices allowing women to complete breast self exams at home, sold 1,917 units during Q4 of 2016, the company said in a statement. “The Braster is a completely new category of medical product in Poland. Before the consumer is thoroughly acquainted with our product and services, it may take some time. Despite this short period, we can see some trends in sales, as well as great interest both from female consumers, as and potential partners,” said Marcin Halicki, the company’s chairman. The company started the production of equipment in October started with a special promotion, in that clients could return the devices later if they weren’t satisfied and could also purchase them with deferred payment. Braster said that it is now focusing on the development of the sales network and increasing market speed, with ultimate goal of selling 200,000 units in 2017.