Brewers see new bottles and cans as key to success

The beer producers' chief weapons in 2007 will be new types of bottles and cans. Carlsberg has already began to sell its beer in a new 0.5-liter bottle with twist-off cap. "Thanks to this, sales of bottled Carlsberg beer increased by 68% in April this year as compared to April 2006," revealed Leszek Siwecki from Carlsberg Polska. Grupa Żywiec introduced a new 5-liter aluminum can with Heineken beer. "We do not have the specific results yet. I can only say that our beer sells very well," stated Eliza Panek, the spokesperson for Grupa Żywiec. Meanwhile, the market leader Kompania Piwowarska (KP) launched a new canned beer production line in Tychy with a capacity of 100,000 cans per hour. "Forecasts concerning the sale of canned beer are higher then ever before," stated Krzysztof Cichoń from KP. (Puls Biznesu, pp. 1, 8, 16-17) E.B.