Broadcasters turn to online portals to attract viewers

"So far Internet portals were mostly based on text, but this has changed," said Lukasz Wejchert, deputy president of TVN during the Monday opening of the TVN24.pl portal. Last year TPSA acquired over 0.5 million users of broadband Internet, while UPC picked up 80,000 and Vectra over 30,000. "TVN 24 is trying to enter the Internet to earn from advertising soon," said Jaroslaw Sosinski, interactive media director of ZenithOptimedia Group. According to sector estimates, expenditure on Internet marketing is developing at a rapid pace of 40-50% per annum. The estimated cost of TVN 24's online presence amounts to around a few hundred thousand zloty. The new portal will compete with Gazeta.pl and Dziennik.pl. (Rzeczpospolita, S. B6)