Broadcasting watchdog to fight against stereotypes

The National Broadcasting Council (KRRiT) is set to fight against stereotypes in the media, following a letter it had received from Małgorzata Fuszara, the Minister for Equal Treatment, in which she appealed to promote equality and diversity issues.

Fuszara claims that research projects show that groups exposed to discrimination based on gender, age, disability, national origin, religion or sexual orientation, are perceived and portrayed in the media in a stereotypical or even discriminatory way.

KRRiT announced that it has included the issue to their recommendations for public service broadcasters. Additionally, the Council will conduct an analysis of the recommendations of the Committee of Ministers of the Council of Europe on gender equality and the media, and then, based on the findings from the study, it will prepare a plan of action. The watchdog will also conduct research on the participation of women in the media, and in the case of complaints, it will react to the cases of the exploitation of women in advertising and the stereotyping of social roles.