17:21 10 April 2025
BSH Group increased market share in Poland in 2024
In 2024, BSH Hausgeräte increased its market share in Poland, reaffirming the country as a key market. According to Chief Sales & Service Officer Rudolf Klötscher, BSH has a precise growth strategy that includes Poland, where it operates factories in Łódź and Rzeszów. These facilities will continue to serve both local and European markets. Globally, BSH achieved €15.3 billion in revenue—a 3% year-over-year increase (7.5% adjusted for currency effects).
Despite market challenges, including weaker demand and a slump in the housing sector, BSH saw nearly 14% revenue growth in emerging markets, particularly in Turkey, the Middle East, Africa, and India. CEO Matthias Metz emphasized BSH's focus on long-term success, innovation, and competitive strength through strong brands like Bosch and Siemens.
