Business TV on the web

Financial portal Bankier.pl has launched the website mobile.bankier.tv, an internet TV channel that covers events and conferences through the use of multimedia mobile phones instead of traditional camera equipment. The project is carried out in cooperation with Nokia.

"This is not a product placement action or anything like that," Maciej Klepacki, marketing manager of Bankier.pl told WBJ. "It was our idea," he said. "We are gaining experience and need to try out new technologies." According to Klepacki, the website's main advantages for the portal are greater flexibility and mobility afforded by the use of cellphones. "For us - a niche medium that covers such specific issues as WSE listings - it is really important to be right on time for our viewers," Klepacki explained.

He stressed that reporting through the use of mobile phones meets quality demands. "These are not just silly gadgets," he said. Klepacki admitted that reporters approaching their interviewees with a cell phone instead of a TV camera receive mixed feelings from those accustomed to more traditional ways of speaking to the media. However, he added that many of them are often intrigued by the innovation and accept the idea fairly quickly.

Klepacki stressed that this form of news coverage will be only one of a variety of activities that Bankier.pl is planning. "Although usage of Bankier.pl relates mainly from the internet portal, this will be changing as multimedia plays a bigger role," he stated. At the moment the WSE-listed company is negotiating partnerships with operators for mobile streamline broadcasting.