Bytom wants its own chain
The company wants 25 outlets on the Polish market by 2007. Currently it has two stores, in Bytom and Katowice, and distributes clothing through a network of franchise outlets. It wants to boost margins by opening its own chain of stores, with 80 percent of outlets in shopping centers.
It will kick off its campaign in the south, with stores in Kraków and Katowice by September, followed by outlets in Gliwice, Rybnik and Rzeszów next year. The company also has international ambitions, with plans to open five new stores to add to its existing one in Berlin as well as an outlet in Vienna.
The stores, however, don't come cheap. Bytom wants to put mini art galleries in each shop, which will push up the price per store in Poland to zł.180,000-200,000.
It will kick off its campaign in the south, with stores in Kraków and Katowice by September, followed by outlets in Gliwice, Rybnik and Rzeszów next year. The company also has international ambitions, with plans to open five new stores to add to its existing one in Berlin as well as an outlet in Vienna.
The stores, however, don't come cheap. Bytom wants to put mini art galleries in each shop, which will push up the price per store in Poland to zł.180,000-200,000.
