C&W: Poland loses in BPO market due to geopolitical situation
14:40
Poland fell from 16th to 18th place in the Cushman & Wakefield’s Where in the World? Business Process Outsourcing (BPO) & Shared Service Location Index annual report.
Bolesław Kołodziejczyk, Senior Consultant, Valuation & Advisory Department of Cushman & Wakefield in Poland, said: “Poland slipped two places in the ranking, but it remains an attractive BPO destination with the largest workforce in the CEE region. This underperformance was due to the current geopolitical situation rather than a change in perceptions of Poland’s economic potential by investors."
"Poland is perceived as a mature market by a growing number of investors focused on a wide range of cities," he added, emphasizing that there are many new shared services centers not only in the largest cities.
According to Kołodziejczyk, investors are also interested in such markets as Lublin, Szczecin, Bydgoszcz and Radom.
India remains the world's largest BPO market, what is interesting Lithuania appeared in the ranking for the first time in history, placing 11th.
