Campus to be promoted at home but Alpinus has a higher mountain to climb

"Over a period of three to five years we plan to develop dynamically outside Poland. Campus will be promoted in CEE, while Alpinus is to become a global brand," said Artur Górnicki from Euromark Polska's marketing division. Campus will be a cheaper brand, while Alpinus will be more prestigious and expensive brand. "Alpinus is a brand with high technical parameters and can easily compete with products of Western brands. Campus will compete with producers from Eastern Europe," said Górecki. Euromark did not reveal to which continents Alpinus would be distributed and via which channels. "Each form of cooperation is attractive for us. We would be willing to acquire a partner which would coordinate operations with retail outlets in a given market," assured Górecki. (Puls Biznesu, p. 15) M.M.