Carlsberg has its best year ever thanks to new beer drinkers

Sales increased by 7% and sales revenues grew by 8% amounting to zł.845 million. Operating profit in 2005 increased by 161% to zł.115 million, while net profit grew from zł.5 million to zł.65 million. The good results are the effect of large investments both in sales department support and in marketing, including the promotion of new beer brands. "Last year we invested in six new brands and thanks to them we acquired customers who so far have not drunk beer or did so occasionally. This is where our growth comes from," stated Piróg. The company also managed to increase its exports. "Within two years we doubled the sales of Okocim in the United States and currently 40% of Polish beer sold there comes from our breweries," added Piróg. Carlsberg Polska's investment outlays in 2005 amounted to zł.100 million and this year they are to increase to zł.150 million. The company plans to win at least 1% more of the market each year up to 2010. (Parkiet, p. 5) E.B.