CCC steps up its offer

The CEO of the firm, Dariusz Miłek, says that as the chain is commonly associated with cheaper footwear, it needs to launch a new brand. By the end of the year, CCC wants to open 15 new outlets under the Quazi logo. The first store will be opened on August 25 in Warsaw.

Quazi will sell shoes for women, priced between zł.200 to zł.300. In spring, the company also wants to start a brand with better quality shoes for children.

This year, CCC has opened 13 stores in Poland and two in the Czech Republic, and is planning to open another 27 and eight respectively. Since Q1 2004 the number of CCC outlets has risen from 43 to 119. Currently, the company also has 116 franchise and 15 partner stores. However, by the end of 2008, it wants to operate some 200 CCC shops, 75 Quazi stores and 35 boutiques, 40 outlets in the Czech Republic and several stores in Russia.

The management wants to expand and increase sales. In H1 this year, it improved its profitability by 27 percent. "The effective system that motivates employees played a great role in increasing profitability, but also the improvements to the collection and sale margins," says CEO Miłek.

H1 2006 revenues from sales grew to over zł.187 million, 20.3 percent more than a year before, and net profit rose by 52.2 percent, reaching zł.28 million. The company forecasts that its consolidated net profit for the whole year will reach zł.61 million.