CDP.PL transformed into e-commerce marketplace

Warsaw based video game distributor, CDP.pl, is challenging Polish e-commerce leaders by broadening their online offer. The company is starting to sell books, movies, music albums and board games, in addition to video games. “We are starting our new e-store, which is aimed at competing with Merlin.pl, Allegro and Empik,” said Michał Gembicki, the CEO of CDP.pl. According to Marcin Łukańczyk, an analyst quoted by Polish daily Puls Biznesu, the success of the project depends on the ability to break with the CDP.pl image of a video game distributor. CDP.pl became an independent company in November 2014 after CD Projekt sold its controlling stake for PLN 5 billion.