CDRL expands its business in China

WSE-listed Polish clothing company CDRL, the owner of Coccodrillo brand is going to launch 13 stores in China in the second half of the year, in a shop-in-shop formula, Tomasz Przybyła, the deputy CEO informed the ISBnews agency. "We have been talking with a huge retail chain in China. We are to enter 13 stores in the second half of the year," Przybyła said. These will be test outlets, he added. Currently, CDRL has six stores in China, three of them under its own brand, the other three, operating in a shop-in-shop formula.

Shop-in-shop retail concept is where a brand owner or retailer takes space in another retailer's store and fits it out to provide selling space dedicated to that secondary company's products.