CEDC has its shots in a row
Central European Distribution Corporation (CEDC), up to now known for distributing operations and plans to enter the Warsaw bourse, signed a strategic alliance with global giant Remy Cointreau. According to the deal CEDC acquires Bols, producer of Bols and Soplica brands, and exclusive rights to the Bols brand on the Polish and Russian market. In addition, the Americans will become the sole importer of all Remy Cointreau products. After the acquisition is completed in Q3 this year, CEDC will own 12 percent of Poland's vodka market.
But that is just the beginning, says company president William Carey, as the firm places its bid to become the strategic investor in soon-to-be privatized Polmos Białystok:
"We are going to become one of the leading players in the international spirits market," he says. Aside CEDC, two Polish companies, Sobieski Distribution and Polmos Lublin, are on the shortlist to acquire the 51% stake. High volume alcohol production in the country is still fragmented and distillers, rich after fat last year, want to be on top after the consolidation haze. According to president Carey, CEDC should be a clear option for the minister.
"We are a partner that is able to maximize the development of Polmos Bialystok and open new chances for its brands' sales - also in terms of export," says Carey.
The bidders should be prepared to pay some zł.500 million for the majority stake, as Białystok distillery, with over a 20 percent market share, is valued at zł.1 billion. The Ministry will announce winner within 90 days.
Błażej Karwowski
But that is just the beginning, says company president William Carey, as the firm places its bid to become the strategic investor in soon-to-be privatized Polmos Białystok:
"We are going to become one of the leading players in the international spirits market," he says. Aside CEDC, two Polish companies, Sobieski Distribution and Polmos Lublin, are on the shortlist to acquire the 51% stake. High volume alcohol production in the country is still fragmented and distillers, rich after fat last year, want to be on top after the consolidation haze. According to president Carey, CEDC should be a clear option for the minister.
"We are a partner that is able to maximize the development of Polmos Bialystok and open new chances for its brands' sales - also in terms of export," says Carey.
The bidders should be prepared to pay some zł.500 million for the majority stake, as Białystok distillery, with over a 20 percent market share, is valued at zł.1 billion. The Ministry will announce winner within 90 days.
Błażej Karwowski
