Cefarm Białystok starts aggressive internet medicine sales

In fact, CB has been selling drugs online since the start of the year through its cefarm24.pl site, but with the legal uncertainty surrounding online sales, it kept the operation low-key. Yet these sales have been enjoying double digits growth, well ahead of its own chain of 48 brick-and-mortar pharmacies. Cefarm's size (annual revenues in the region of zł.250 million and an own distribution center), means it dwarfs its competitors. Cefarm is thus well-placed to offer comprehensive, round-the-clock services. While its smaller rivals balk at the legal requirement to offer 24-hour hotlines, Cefarm wants to go even further, with 24-hour consultation available by Skype and special chatrooms on its website. Other market players do not seem perturbed just yet. "The sector is still in its infancy and time will tell who gets stronger and who goes under," says Jacek Denkowski, CEO of Domzdrowia.pl. (Puls Biznesu, 10) R.M.