Citibank launches new campaign to double its share of the retail market

At present the bank estimates its share in the latter at 27%. The plan appears to be very ambitious, considering that over the past 15 months the number of credit cards in Poland has doubled. "Credit cards have become a priority for all banks and everyone is offering them. The fight will be particularly hard, when considering that this is a very profitable product," says Artur Szeski from CDM Pekao brokerage. Citibank Handlowy will not be offering particularly favorable fees on its credit cards. "Our offering is directed to customers expecting a high level of quality and a broad range of services and additional benefits," says Philip King, vice-president of Citibank Handlowy. The bank will expand its retail outlet network from the current 173 branches to 193, on top of which there will be 43 corporate branches, also offering their services to individuals. (Parkiet, p.4) T.J.