Clothing and footwear spending at PLN 2,200 a year

The average Pole spends more than PLN 2,200 on clothing, underwear, footwear and sporting goods annually, according to research by GfK. Within that amount, PLN 1,300 is spent on clothes, PLN 700 on footwear and PLN 500 on sporting goods. Some 65 percent buy these goods in shopping malls and 61 percent shop in single-brand stores. In the online segment, auctions are most popular (63 percent), followed by single-brand online stores (43 percent) and multi-brand sites (33 percent). The poll also showed that 80 percent of Poles have used the internet while buying clothes over the past 12 months and 58 percent have done so when buying shoes.