Comarch signs deal with Turkish Airlines

Turkish Airlines has chosen to implement Comarch Loyalty Management (CLM) for their Frequent Flyer Program called “Miles&Smiles.” "We decided to do business with Comarch because we wanted to further improve our current loyalty system and appeal it to the needs of modern travelers," said Ziya Öztürk, Marketing Senior Vice President of Turkish Airlines. As many as 5.5 million members of Miles&Smiles program will be migrated from existing platform to CLM. Revamped programs will continue to be integrated via CLM with Frequent Flyer Programs, offered by 27 Star Alliance members airlines, to deliver common recognition, accrual and redemption proposition across the group. Comarch Loyalty Management is a part of Comarch CRM & Marketing platform and provides the clients wit IT solutions. Among the airlines that have chosen CLM are: JetBlue Airways, Azul Airways and S7, Brussels Airlines, CEBU Pacific. In 2014 Turkish Airline handled over 54,7 million passengers on board their aircrafts.