Companies from Asia, Belarus and USA watching Poland

In recent months, we have observed a significant inflow of new foreign investments in Poland and the CEE region. Investors from Asia, Belarus, and the US are looking towards our country in particular, according to the CBRE analysis. Due to the pandemic, investors' requirements and the general characteristics of the location potential analysis process changed. Flexibility, which is ensured by mass remote work, has gained importance. This is one of the key elements in verifying the region's attractiveness for new investments, next to the quality of infrastructure and access to human resources.

"Access to the labor market and specific professional competencies is becoming easier due to the growing popularity of remote work. The new approach to work affects the way of combining the needs of employees and employers with the infrastructure needs of investment projects. Flexibility becomes more important and becomes one of the key elements of verification. location potential by foreign investors," Daniel Bienias, managing director of CBRE, pointed out.

Asian countries have so far successfully competed with Europe, especially in the area of ​​outsourcing business services. However, the pandemic and popularization of remote work made investors from Asia, especially from India, Japan and South Korea look more favorably at Poland. They are attracted by the quality of infrastructure and access to staff who are not only adequately experienced and educated but also proved effective in remote and hybrid work.

At the turn of 2020 and 2021, the leading direction in terms of the number of inquiries and new investment projects in Poland is Belarus. The political situation in this country made many organizations with foreign capital decide to relocate. Due to its geographical proximity, Poland has become the main destination, the more so as the specificity of projects transferred from Belarus often includes the relocation of personnel.

Investors from the United States are still interested in Poland. The scale of planned investments is high – a large part of projects for the service sector oscillates around the demand for approx. 100-300 employees in the first years of operation, although larger ones are also considered. On the other hand, investments of diversified nature, i.e. covering both the business services, logistics, and production sectors, have recently come mainly from Germany, and other Western European countries, including Switzerland or Great Britain.

(WBJ)