Competition in e-sales keeps on increasing

Already 150,000 Polish companies conduct e-commerce of products and services, PwC lists. This is relatively little compared to Western European countries, so a large increase can be expected. However, a website with its own store is not enough for success, because, in Polish e-commerce, cards are distributed by three sales platforms: Allegro, Aliexpress, and Amazon.

The analysis carried out by the consulting company PwC shows that in 2026 e-commerce in Poland will have a turnover exceeding PLN…