18:12 6 June 2025
Consumers in Major European Countries Hunt for Discounts More Often Than Poles
While Poles have become more focused on finding discounts, the increase in this activity remains lower compared to other large EU countries. However, Poland leads in one area: online shopping. Polish consumers buy online more frequently than their European counterparts. Additionally, they are making fewer but more mindful purchases – a trend that aligns with broader European behavior.
Experts point out that these changes are largely driven by the strategies of retail chains. The growing popularity of discount hunting stems from an increased number of promotional campaigns and broader product variety. Meanwhile, the “less but smarter” shopping approach is mainly the result of narrowed FMCG assortments.
Overall, shifting market conditions and strategic retail adjustments continue to shape how Europeans, including Poles, approach everyday purchases.
(MondayNews)
