Cosmetic market worth PLN 20.5 billion

The total value of the cosmetics market in Poland is worth PLN 20.5 billion, which means 6.5 percent increase compared to 2015, according to estimates by Kerdos.   The report found 72 percent of the market is the sale of cosmetics (amounted to PLN 14.8 billion) , whereas 28 percent belongs to the sale os chemical products (PLN 5.7 billion). More than half of this market is focused on three main groups - body care products (29.6 percent of market share), hygiene products (17.0 percent), and cleaning products (12.4 percent). The Ministry indicates that the Polish market is one of the most fragmented. Additionally, the presence of many leading, global corporations makes the Polish market unique in Europe. Multinationals are the market leaders, which report the highest revenues.