Cosmetic market worth PLN 3.4 bln

The total value of the cosmetics market in Poland was worth PLN 3.4 billion in 2014, which makes Poland the fourth most rapidly developing market in Europe, according to estimates by the Ministry of the Economy. "Polish-made cosmetics are exported to more than 130 countries in the world, mostly to CEE (40 percent of exports), but also to Western Europe," a press release reads. The largest individual recipients of cosmetics produced in Poland are Russian (15.3 percent), British (12.1 percent) and German (11.9 percent). The Ministry indicates that the Polish market is one of the most fragmented. Additionally, the presence of many leading, global corporations makes the Polish market unique in Europe. Multinationals are the market leaders, which report the highest revenues.