Cosmetic producer Henkel looks to top zł. 1 Billion turnover in 2003

Cosmetics and household chemicals producer Henkel hopes to record a turnover of zł. 1 billion this year despite the tough market . In 2002, the company had sales of about zł. 953 million and improving the results will not be easy, especially given that the detergents market has shrunk by 10% in terms of value. "An especially important challenge for us is the bad situation in the construction market, as well as the fact that we are one of the few companies calculating its turnover in Euro. A drop in the value of the złoty negatively affects our results," said Bernd Wasserrab, Henkel Polska general director. The company will focus on offering new lines to its customers and improve the ones that are currently sold. It is already known that the firm plans to enter a new product segment in the cosmetics industry and improving its share of construction chemicals. "We are optimizing costs and undertaking aims at modernizing and investing in ecological projects," said Wasserrab. (Puls Biznesu, pp. 1, 7) M.M.