Cussons in buoyant mood after learning hard lessons

British cosmetics producer PZ Cussons is slowly making up for lost time. "We have been going through a tough period in Poland. We acquired many domestic brands and we stopped investing in them. In the meantime, other international concerns entered the market and offered much more eye-catching packaging. However, we have never been willing to quit Poland," said Stephen Murphy, head of PZ Cussons Polska. He added that the company has managed to get over its difficulties, but he refused to reveal its current financial standing. However, it is already known that the company will aim at those buying middle-priced products. "Poland is still a very prospective market," thinks Murphy. Nevertheless, the company is not planning further acquisitions, as its two plants in Warsaw and Wrocław are sufficient to service the domestic market. After the country joins the EU, "We will have new export opportunities," explained Cussons president. (Puls Biznesu, pp. 1, 10) M.M.