Customers have no beef with Animex, says president

American Smithfield Foods-controlled Animex, the largest player on the domestic meat processing market, is rapidly regaining strength after facing negative publicity countrywide last year due to a scandal at one of its plants, namely Constar. The new president, Dariusz Nowakowski, yesterday presented the new strategy for the group. "The program of operations is simple. We will continue the dynamic development of our brands domestically and energetically develop exports," said Nowakowski, adding that in contrast to last year, in 2006 Animex will generate a profit. However, no figures were revealed. The company sees a lot of potential in the Chinese market and therefore has put a lot of effort into lobbying Chinese authorities to open their market. Additionally it was revealed that Animex will continue investments, after already spending $250 million in Poland over the past eight years. (Puls Biznesu, p. 7) A.K.