Dacia hits the skids as sales crash on Logan debut

"This is not an outstanding result and we are not fully satisfied. Due to this we had to lower our sales target to 4,400 cars from 6,000 vehicles in 2005," admitted Zbigniew Kowalski, head of Dacia brand. According to analysts and producers, results of Dacia sales are mostly affected by the crisis on the domestic market. "One can clearly see that it is getting smaller. And Dacia is not the only company that is affected," said Enrico Pavoni, president of FIAT Auto Poland. The situation is further complicated with very large inflow of used cars and in case of Dacia - poor image. "Proper marketing activities will result in the rebound of sales in the longer perspective," said Wojciech Drzewiecki, president of Samar.(Puls Biznesu, pp. 1, 5) M.M.