Dell banks on direct sales to win retail sector customers

Although the final decision concerning this move has not been made yet, sector analysts claim that the first sales to these segments could be made by next year. The sales will be conducted in an innovative way, as the products will not be available in stores but will be sold only through phone orders or via the internet. This might mean a revolution on the domestic PC market. "Dell definitely has the right experience from other markets, we will see how they will perform in Polish conditions, where clients are rather skeptical about direct sales," said IDC analyst Jaroslaw Smulski. The American manufacturer is convinced about its business model claiming it can offer better prices by eliminating intermediaries. Domestic competitors do not fear Dell's plan and claim that the company's products are still expensive and price is a key factor governing success in Poland. (Puls Biznesu, pp. 1, 10) A.K.