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Demand for new Honda's outstrips supply

In 2005 Honda sold 9762 new cars in Poland, this year it wants to achieve similar results and maintain its 4% market share. This task may not be so easy though. Honda's situation this year is rather difficult, although strangely enough this is not connected with a fall in sales but with the demand for new cars in the rest of Europe. This demand far outstripped the company's expectations, and due to this it was unable to provide as many vehicles to the Polish market as it would have liked. Honda stepped up production to try and meet demand, however, according to dealers the situation is still difficult. Waits of up to three months and longer are being reported for some models, mainly because the Polish market is not a top priority for Honda according to industry experts. If they have to provide cars somewhere else, such as Germany, then that is where they go first. According to Honda's president this crisis has not threatened 47 authorized dealers in Poland. (Puls Biznesu p.11) M.M.

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