Dietary supplement market on the rise

The growth dynamic of the dietary supplement market in Poland will stand at 8 percent annually in the years 2017-2020, compared with 6.6 percent this year and 5 percent next year, according to a report by market intelligence PMR. The forecasted value of the market will total PLN 3.55 billion in 2015, PLN 3.74 billion in 2016 and PLN 5.04 billion in 2020. According to PMR, the market growth will be buoyed by macroeconomic factors and individual consumer behaviors.