Direct insurance sales prove invaluable to Link4

"Achieving the first net profit and winning 1.5% of the car insurance market in such a short period of time, is a confirmation that direct insurance services have been positively assessed," said Link4 TU's Zofia Dzik. It typically takes traditional insurers who sell through networks of agents around seven years to break even. In Q3 of this year, when Link4 had a net profit of zl.0.38 million, it collected premiums of zl.129 million, 39.5% more than the same time last year. The improved results and increased portion of the car insurance pie has also been achieved through a significant investment in advertising. (Puls Biznesu, p.10) A.K.