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Direct sales grew by 4% in 2015

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Net sales of the direct sale sector in Poland increased by 4 percent year-on-year and equaled PLN 3.1 billion in 2015, according to data presented by the Direct Selling Association of Poland (PSSB).

The number of orders totaled around 36 million, while the number of people cooperating with firms involved in direct sales increased by 5,000 to 955,000.

Cosmetics accounted for as much as 69 percent of sales, dietary supplements - 10 percent, household appliances - 9 percent, clothing and accessories - 6 percent, food and beverages - 2 percent, telecommunications - 2 percent and household chemicals - 1 percent.

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