Direct selling market valued at PLN 3 bln

The direct selling market generates revenues of PLN 3 billion annually and has significant growth potential, according to data presented by Vigget. "The value of the sector in the EU stands at €23 billion, while in Poland the market is worth PLN 3 billion. Several dozen million orders are made by Poles each year, of which 95 percent are placed individually, while only 5 percent during group presentations," the press release reads. Cosmetics are the most popular segment among products sold directly, followed by dietary supplements, household appliances, jewelry and other fashion accessories. Vigget is one the biggest companies specialized in direct selling on the Polish market.