Discount stores are Poland's leading wine sellers

This year it is estimated that the Polish wine market will revive slightly. In 2015 Poles will spend PLN 2,2 billion on wine, which is a four percent increase as compared to last year. The majority of this profit will go to discount shops such as Biedronka and Lidl, whereas other wine sellers will not benefit from this market revival. According to the wine group Ambra in 2015 the share of wine sales from discount store will amount to 35 percent. This figure is higher than last year by two percent. For comparison, in 2010 only 20 percent of wine was bought in discount stores.