Dixons has no plans to plug in to Poland
Detailed reports emerged last week suggesting that the company was preparing to open a chain of stores that would rival Media Markt and RTV AGD in the zł.20 billion market place.
The Dixons Group has more than 1,400 stores across Europe and trades as Dixons, Currys, PC World, The Link, Elkjop, PC City and Electro World. Last year it recorded a total annual turnover of L6.5 (zł.38) billion.
Newspaper speculation suggested that the electronic empire would roll out a chain under the Electro World brand and had even begun putting together its management staff for the new network.
However, when the WBJ investigated the reports, Dixons was keen to quash the rumors.
The head of media relations at the company, Hamish Thompson, said: "Contrary to claims, the Dixons Group is not about to enter the Polish market."
However, the company has left the door open for possible future moves into Poland. "The story is premature speculation. We regularly carry out assessments of potential European markets to assess their viability, but we have no short-term plans to enter the Polish market, nor is it our practice to pre-announce such plans."
The Dixons Group has more than 1,400 stores across Europe and trades as Dixons, Currys, PC World, The Link, Elkjop, PC City and Electro World. Last year it recorded a total annual turnover of L6.5 (zł.38) billion.
Newspaper speculation suggested that the electronic empire would roll out a chain under the Electro World brand and had even begun putting together its management staff for the new network.
However, when the WBJ investigated the reports, Dixons was keen to quash the rumors.
The head of media relations at the company, Hamish Thompson, said: "Contrary to claims, the Dixons Group is not about to enter the Polish market."
However, the company has left the door open for possible future moves into Poland. "The story is premature speculation. We regularly carry out assessments of potential European markets to assess their viability, but we have no short-term plans to enter the Polish market, nor is it our practice to pre-announce such plans."
