Dominet to slam dunk the competition with basketball deal
"Most of the banks cooperate with hypermarkets concerning the sale of their cards. We are interested in sports fans and this is where we will target our offer," said Sylwester Cacek, Dominet Bank's supervisory board chairman. The agreement envisages sales of the bank's cards by 14 basketball clubs. Each of the clubs will offer cards with its own logo. "We will be sharing the commission on transactions and for issuing the plastic money," said Cacek. He went on to say that if the clubs manage to sell 10,000 cards within the first year, then their income will amount to zł.300,000. when 30,000 are sold, the income will rise to zł.1.4 million. (Puls Biznesu, p. 8) A.K.