Dryvit accelerates westward

Dryvit Systems USA (Europe), a Polish subsidiary of the American producer of exterior insulation and finishing systems, has been operating on the local market since the 1970s. In 1991, it created a network of dealers and distributors in Poland and established a manufacturing plant in Radziejowice in 1997. Output from the Radziejowice plant is currently sold in 30 countries in Europe and Asia. Now the company feels the time has come to focus on Western Europe.

"This is a brand-new market for us, " says Dariusz Adamski, Dryvit's vice president of sales and marketing. "We want to compete with the big European companies," he adds. In Western Europe, the company plans to increase turnover from the current level of zł.1 million to zł.30 million in five years' time. The company's warming, rough-cast and faćade systems produced in Radziejowice are targeted for western markets, which will make up 30 percent of its total production. So far, in the region of Western Europe, the company's products are available in Spain, Portugal, France, Belgium and Holland. In countries such as Portugal, products will be sold under the label of DSI.

"The identification with the American brand will play a huge role," opines Adamski.

Dryvit Systems is a subsidiary of the holding RPM International Inc. and operates in 50 countries - a new office in Belgium was launched last year. The company was an exhibitor at this year's Batibouw International Trade Fair for Building Renovation and Decoration in Brussels.

Dryvit's total global sales came to $125 (zł.372) million in 2006.