E-cigarette market value to exceed PLN 450 mln in 2015

The value of the e-cigarette market in Poland will surpass PLN 450 million this year, said Antal Bekefi, head of British American Tabacco Polska. According to him, Poland has one of the highest rates of e-cigarette consumption. "After surveying 2,000 smokers of e-cigarettes and regular cigarettes, we see real potential in Poland," Bekefi said. The survey showed that 11 percent of Poles smoke e-cigarettes on a regular basis, while in Germany the rate stands at four percent and in Italy, eight percent. The traditional cigarette market value amounted to PLN 27 billion in 2014.